Signs & Lines has recently completed directional and interpretive signage for the newly revamped Wearne Cottesloe Aged Care redevelopment in Perth’s western suburbs. Contracted to Built, our team worked with a signage brief sympathetic to the existing heritage landmark and its refurbishment into an oceanside, aged care facility.
The Curtin Heritage Living development comprises of a 128-bed residential care facility called Marine Views. It overlooks heritage gardens and the ocean. The Architect, Hames Sharley, had a vision to revolutionise elderly care by providing residences of exceptional quality in a world-class setting. So the design is centred around creating a sense of place and nostalgia. However these are both carefully balanced through texture and colour.
Wearne Cottesloe Redevelopment Signage Brief
We provided a range of internal/external wayfinding and interpretive signage. As part of this iconic institution’s revamp, the facility has morphed itself into an innovative, heritage-led venue, through stunning new signage. Signage types for this project included:-
- Heritage ID and interpretive signs
- Plinth/totem wayfinding signs
- Residential entry and building ID signage
- Internal lift directories
- Directional signage
- Room ID’s
- Pool/gym and location map signage
- Statutory signage
Focus on Interpretive Signage
The redevelopment features a heritage listed building in the centre of the facility. The material palette has been informed by the identity of Cottesloe homes and heritage tones. Importantly it draws on the rich blue hues of the Indian Ocean. Plus dusky orange and pink sunsets, rippling waves, sun-bleached timber and native greens. As a result these elements combine to create casual and intimate settings that are light-filled and calm. A real throwback to the early 20th century!
So when thinking about interpretive signage, our team gives great thought to the things that define an interpretive sign:-
“A communication process designed to reveal meanings and relationships of our cultural and natural heritage to the public. Then it tells a story and brings meaning and interest of a subject for the enjoyment of the visitor”
Important Questions Related to Interpretive Signage
Also for consideration with the Aged Care user experience and viewer requirements are: –
- Is it going to be an interpretive trail for walking, wheeling or driving?
- Will the signs be read from close up or far away?
- Where is the viewing points to be located? What planning needs to be done?
- Where are the individual signs going to be located? How will they be linked? In what direction will each sign be oriented?
- Can real objects be used or incorporated in the design?
- Who are the expected visitors? What are their needs?
- Do existing or new logos and graphics need to be designed?
There are many ways to design good interpretive signage. So talk to one of our experts today about an approach to suit your brief. Feel free to email or call +61 8 9274 5151.
