In the ever-competitive Australian business landscape, effective signage is more than just a nice-to-have. Let’s face it … it is a powerful tool for driving growth, attracting customers, and fostering brand loyalty. From creating unforgettable first impressions to boosting sales and profits, the impact of signage is both profound and multifaceted. Effective signage looks good; and also translates into real financial gains. Studies reveal that businesses with eye-catching signs can see their sales soar by 7%, leading to a 124% increase in profits! The bottom line: signs mean business.
As digital technologies continue to evolve, the potential for signage to influence consumer behaviour and propel business success is only set to increase. Savvy companies that prioritise their signage strategies are well-positioned to stand out, captivate their audience, and ultimately, reap the rewards of a thriving business.
Consumer Behaviour and Signage
Importantly the influence of signage on consumer behaviour is truly remarkable. 76% of consumers have entered a store they had never visited before, simply because the sign caught their eye.
Even more impressively, 68% of shoppers have purchased a product or service solely because an attractive sign piqued their interest. Therefore these statistics highlight the direct impact signage can have on foot traffic and buying decisions
First Impressions Matter
So think about the last time you discovered a new shop or restaurant. Chances are, it was the sign that first caught your eye and piqued your interest. Research shows that over half of customers find new businesses through on-premise signs. That initial visual impression can make or break a potential customer’s decision to step inside. A well-designed sign conveys professionalism, creativity, and a brand’s personality – all crucial elements in making a great first impression.
Signage also plays a vital role on campus. Educational campus’ are usually characterised as elaborate, multi-building, multi-use environments catering to the needs of students, staff and visitors alike. Our work for ECU Joondalup shows how complex wayfinding information can be relayed in a simple yet effective way.
How user-friendly is your signage? Keeping information and directions to a minimum pays dividends… This selection of totems, wall-mounted directories and glazing vinyl shows the diversity of signs that fall under campus wayfinding – installed at the Medical Lab building.
Future Trends: Digital
As of 2018, the Australian signage industry was valued at approximately $410–450 million, indicating a robust and thriving market (3). This is a clear signal for sign shops that the market is growing and diversifying, offering numerous opportunities for business expansion and specialization.
The future of signage looks brighter than ever, with digital signage projected to grow at an impressive rate of 4.1%. According to 6Wresearch, the Australia Digital Signage Market size is projected to grow at the compound annual growth rate CAGR of 4.1% during 2024-2030. One of the major drivers of the Australia digital signage market is the shift towards digital transformation in businesses. With more companies understanding that signs mean business, they are using digital signage to enhance customer engagement and improve operational efficiency. Digital signage has become a very popular choice for delivering targeted and real-time messages.
Certainly the landscape is changing quickly. What works today may be redundant technology tomorrow. Especially with a diverse range of technologies contributing to the industry, the possibilities for innovative and engaging signage solutions are endless. Talking to digital signage professionals is essential to get the best advice – our sister company Yap!digital can help.
Contact Us
There are many ways to use good signage to your advantage. So talk to one of our experts today about how signs mean business for you. Feel free to email or call +61 8 9274 5151
