We recently completed a major retail wayfinding signage upgrade at Lakeside Joondalup Shopping Centre in Perth’s northern corridor. Signs & Lines already had considerable experience at Lakeside Joondalup. Previously we had performed major signage works for Lendlease during the Centre’s redevelopment in 2013-2015. At this time we were contracted to design, manufacture and install the majority of the Centre’s internal and external retail wayfinding signage.

So fast forward 10 years and the Centre was due for an upgrade. Signs & Lines tendered for the work and were commissioned by Diadem. Our scope included shop drawings, manufacture, supply and installation of wayfinding and statutory signage.

Project Snapshot

Project:                            Lakeside Joondalup Shopping Centre Upgrade

Locations:                       Joondalup, WA 6027

Environment:                Internal & external – over 100,000m²

Client:                              Diadem

Date:                                2022-2023

Features:                         Custom internal and external wayfinding and directional signs as part of a major upgrade throughout the Shopping Centre.

Scope of Work

Signage works commenced in mid 2022.  In fact, installation was scheduled on a work plan over 3 stages, finishing in late 2023.

A signage system consisting of 20 sign types was designed at the outset.

Styles ranged from finger blades to directional plinths, suspended wayfinding, escalator graphics, glazing graphics and amenities signs.  In fact many of the sign locations already had existing signs in situ, so our brief also included signage removal and disposal.

Our Sign Work in Detail

The signage system consisted of a 4 layered ‘typical’ concept for each sign.

  • 1st Layer – the backing section or staging panel was constructed of a 3mm fabricated aluminium pan with a matt laminated. Finished in an oak-look, digital print finish.
  • 2nd Layer – clear acrylic Level IDs were adhered to position. Made from frosted crystal vinyl.
  • 3rd Layer – the third layer was a 3mm aluminium content panel which was 2pac sprayed and spaced off with black acrylic with a folded return.
  • 4th Layer – premium cast vinyl graphics were applied. The Lendlease logo was matt laminated and digitally printed, finecut and applied to the cladding.
Major Sign Types

To clarify, some of the major sign types we completed during the 3 stages included:-

  • Overhead Suspended Directional Signs – double sided made from fabricated aluminium frames clad with oak finish. Internally illuminated with BoxLED modules. Installed into the ceiling with threaded rod;
  • Wayfinding Totems – for internal and external use. Both freestanding and wall mounted pedestrian directional signage. Over 35 in various sizes eg. 421mm x 2120mm. Double sided – with some installed onto existing baseplate of replaced sign or into the floor with chemical anchors. Some variants were designed around existing internal digital signage touchscreens;
  • Suspended Location ID signs – made in 4 layer style and LED illuminated;
  • Cantilevered Amenities ID signs – made in 4 layer style and LED illuminated;
  • Wall mounted lift directories – made in 4 layer style and installed to walls;
  • Escalator Safety digital Prints – made from double sided digital prints applied to the outside of the escalators – 22 sets;
  • Glazing Safety Strip on 5 levels at entry/exits – removal of existing graphics and replacement. 126 lineal metres in total including 92 logos;
  • Pedestrian Finger Blade Signage – made in the 4 layer style and installed to existing lightpole with aluminium brackets;
  • Statutory Signage – including amenities signage and pictograms made from computer cut vinyl.
Project Wrap

For example the key challenges of this project were a) the unique, slimline forms and b) working outside of normal shopping centre hours. Most works were completed as night works over an extended period of time. But luckily most of the installation challenges were ironed out in advance through clever design, prototyping and a detailed methodology to address potential site issues.

For instance, creating precision shapes required an extensive prototype phase to ensure that the architectural vision could be replicated into functional, yet eye-catching, signage.

Certainly incorporating the digital technology into the slimline totem housings required careful and meticulous works.

How to get in touch?

So if you are looking for retail wayfinding signage for your next project, make us your first stop and get in touch today!

+61 8 9274 5151


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