Yap!digital. What does it feel like to be 10?
A decade of digital signage is no mean feat. Milestones are always a great reason to reflect and project. Reflection is a valuable tool. It provides clear and deep insights. And it highlights lessons learned. Significantly, it also helps to appreciate just how much progress has been made. Like in this case, Yap!digital has evolved from very modest beginnings to now being the leading turnkey digital signage provider in Western Australia.
Projections are also vital. They help guide the future. Some common questions include:- What are the next steps? How are we going to get to the next stage of growth? What technology will take us there? How can people best engage with our expertise? All valid questions and ones that will form part of how we will project Yap!digital towards the next decade milestone.
Key Reflections – Yap!digital’s First Ten Years
The 10 year anniversary of Yap!digital – interactive signage that speaks! has given us cause to reflect. Our tech-led, innovation focused, digital signage brand – offers everything from touchscreens to kiosks, OOH digital billboards, display suites and video walls, plus a whole lot more. The brand and offering has gone from strength to strength over the last ten years.
Sitting neatly alongside our traditional signage brand Signs & Lines, Yap!digital has a back catalogue of over 80 digital signage projects in WA and beyond. They say that time flies when you’re having fun… and that decade has just flown past!
Like most people that get to double-digits, there is a real sense and pride on reaching the milestone of 10. Likewise for Yap!digital.
Yap!digital has evolved through the ‘baby’ stage, the terrible-two’s and troublesome-three’s – and has capitalised on a good grounding in the important things in life. Honesty. Respect. Integrity. We haven’t exactly had parents to guide us through this maze that is growing-up. However, we have been fortunate to have a good team of sign professionals, interested in making a big impression with digital signage in Western Australia. Although in all honesty (and like most youngsters experience), sometimes the journey of discovery is as frustrating as it is exciting.
So, at this decade milestone for Yap!digital, we ask where have we come from? And where are we going?
We can answer the first questions and second-guess the second. Read on!
The Yap!digital Story
Where have we come from? A decade ago we started our digital signage division – Yap!digital – interactive signage that speaks!. One of our earlier projects from 2013 was these two interactive, touchscreen map tables installed for CEDAR WOODS PROPERTIES LIMITED at their Byford Sales Office. Read Case Study here.
Since then Yap!digital has gone from strength to strength, offering many of the digital signage solutions seen across WA today. From interactive touch technology in touchscreens and sales display suites, to digital pylons to digital OOH billboards, we were the turnkey digital solution provider. See our work at airports, railway stations, shopping centres, retail and on major freeways on this website – we’ve over 80 digital signage projects to our name.
We predicted it a decade ago that Digital Signage is the future! In the last 10 years we have completed some outstanding digital signage projects in Perth – just a small selection are shown below. Check out the 60 Case Study examples of the work we are doing in the west.
Digital Signage Top Trends
So where are we going? There is significant innovation and product development in the digital signage global industry. According to Digital Signage Today the key shapers of the digital signage industry are predicted to mirror key priorities for most Fortune 500, FTSE100 and global brands. This is both interesting but not surprising and all companies evolve to compete on an even playing field where fairness is the name of the game.
The top 3 trends* in the digital signage industry for 2023* show interesting trends – for the full article follow the link to our Yap!digital blog post which outlines the trending considerations relevant to digital signage here. In summary the trends include:-
- Firstly DEI – diversity, equity and inclusion – with more women in leadership roles in digital signage;
- Secondly ESG – environment, sustainability and governance – whereby digital signage in college and universities is seeing Gen Z taking a conscious interest in ESG;
- Thirdly Emerging Markets – a shift away from North America and Europe to new markets and investment in India, Asia Pacific and South Africa.
Above all these trends alone herald a dynamic and profitable future for this industry, which (while its shape is changing dramatically) has nearly unlimited potential as it embraces new markets, new customers and new technologies.
The Final Say
Projecting a decade of digital signage that takes us to 2033 is hard. However, looking into the future the next 10 years promises to see yet more innovation and greater presence of digital signage. This is especially true for public spaces that rely on fast, efficient and effective communication streams. We’re really excited about the future.
Capitalise on our experience. Yap!digital can offer a turnkey solution – helping you to take the easy route to digital signage success. Importantly, we use the latest technology to enhance your business using commercial screen displays, media players and eye catching content.
So call us now to speak to a member of our team – +61 8 9274 5151 or email today.
