How clever is signage?  Whilst it has many functional and wayfinding talents, it is also very good at bringing a sense of place. A recent project for Port Hedland‘s Pier Park signage showcases this this.  The Signs & Lines team supplied and installed custom acrylic feature lettering and interpretive signage totems as part of this public space project. The official opening of the Portside reinvented space on 29th October 2026 was attended by community members and local stakeholders. What a lovely green space in the heart of the West End of town.

Pier Park was designed as activation space and place where people can gather, connect and enjoy the neighbourhood. BHP were also involved in bringing this space to life.

In terms of signage, the prominent entrance lettering advertises the new green space. With a number of information totems dotted throughout the park, each signage element helps bring the space together and create a welcoming environment for visitors. Signage is about more than displaying a name or providing directions. It helps create a sense of place, complements the surrounding environment and contributes to the overall visitor experience.

Making an Impression

One of the standout features is the custom acrylic flat lettering spelling out Pier Park, creating a prominent feature within the space. Our Signs & Lines team supplied and installed the custom acrylic feature lettering and interpretive signage totems at Pier Park in Port Hedland.

The 450mm-high acrylic lettering features a two-pack painted finish with additional UV protection, while the custom totems combine practical visitor information with decorative detailing that complements the surrounding landscape.

The feature lettering included:

• 450mm-high acrylic letters
• 20mm-thick acrylic lettering with matching acrylic shadows
• A two-pack painted finish
• Two coats of satin two-pack clear coat for added UV protection
• Templates, delivery and installation on site

With Port Hedland’s harsh outdoor conditions in mind, the finishing process was an important consideration, providing additional UV protection while maintaining a quality appearance.

The dimensional lettering adds depth and visual interest, while the satin finish creates a clean, professional appearance that complements the surrounding space.

More Than Just Signage – Custom Interpretive Totems

Alongside the feature lettering, Signs & Lines also completed the custom interpretive and information totems positioned throughout Pier Park.

These totems play an important role in the overall project, providing visitors with information while complementing the park’s design and surrounding landscape.

The totem signage features:

• Freestanding interpretive and information totems
• Custom information panels
• Park identification and wayfinding elements
• Decorative perforated metal detailing
• Finishes that complement the surrounding environment

Practical Signage Meets Design

What makes these totems stand out is how well they fit into the surrounding space. Rather than simply providing information, they become part of the park’s design, combining practical signage with distinctive architectural detailing. The materials, colours and finishes complement the main Pier Park lettering, helping create a consistent look throughout the area.

It’s a great example of how signage can do more than provide information. It can help tell a story, guide visitors and contribute to the overall experience of a public space.

The Details Make the Difference

It’s often the finer details that bring a signage project together. From selecting the right materials and finishes through to ensuring everything is correctly positioned and installed, each stage plays an important role in achieving the finished result.

For outdoor projects, particularly in locations such as Port Hedland, durability and material selection are important considerations. The combination of dimensional lettering, interpretive totems and complementary finishes helps create a cohesive result that works with the surrounding architecture and landscape.

Bringing It All Together

Seeing a project come together on site is always rewarding, particularly when the finished signage becomes part of a space the local community can enjoy. The Pier Park signage is a great example of how custom signage can complement a wider development, helping establish its identity and creating a welcoming environment for visitors.

A big thank you to everyone involved in bringing the signage package together, from manufacture through to delivery and installation.

Take a look at the finished project in our photo gallery below!

Signs & Lines – Signage Solutions

From custom lettering and interpretive totems to feature signage and large-scale commercial projects, Signs & Lines provides signage solutions from manufacture through to installation.

Have a signage project coming up? Get in touch with our team to discuss your requirements.