Global Messaging – Spreading Covid19 Messages Effectively
At last we can stop just thinking about it and start actioning the plans, hopes and dreams for international travel. For those living in Western Australia the holiday longings, delayed family catchups, student globetrotting or simply well deserved breaks are all coming sharply back into focus. As is world class Covid signage as a requirement for many businesses and organisations – especially those in the travel sector.
Airports are busy. Planes are flying. People are on the move. Thursday 3rd March 2022 – a day when for many in WA there was a collective sigh of relief. There are signs from around the world that our wonderous planet is going to get smaller once again as we make our move cross borders.
Travel sector or not, now is the time to consider if your business has world class Covid signage. And ask the question – is it fit for the new Covid world we live in?
Signs of the Times – World Class Covid Signage
With border opening comes a need to ensure travellers of all origins are able to navigate with ease, surety and confidence. Covid19 measures mean that the need for world class signage is paramount.
Directional and wayfinding signage has always been critically important in travel hubs such as airports. Today’s challenge is to ensure that new pandemic measures can be communicated effectively and in a timely way to all nationalities. There are many examples of how upgraded signage measures have been put in place from our local airports to major international hubs.
Covid-19 Airport Signage
Think again those that underestimate the power of the sign! Above are several good examples from around the world of how signage has adapted recently.
Firstly, floor signage is being used in places where travellers queue. This helps people observe correct social distancing (when they are possibly distracted by other things!)
Secondly, look at the water fountains in Doha’s airport – closed and covered over with explanatory signage.
Thirdly, material signs placed on every other chair in waiting rooms/lounges to ensure that physical distances are observed.
Lastly, hand washing guidelines to help prevent the spread of Covid germs.
General Covid Signage
Laminated posters, framed messages and floor graphics are good examples of world class covid signage. Low cost temporary signage has played a really important role in keeping travellers safe. Responding fast to changing travel conditions has been imperative.
Again there are good examples of this from around the globe – see below.
What we can Learn from other Countries
These examples of how other nations are currently embracing the Covid signage challenge mirror the approach in WA and Australia. With regulations and rules shifting fast, the need for cost effective, reactive signs is critical. Quick temporary solutions seem very popular – many signs being printed off an office printer and laminated.
Longer term, just as websites can be easily changed and updated via content management systems, the same applies to signage. Using Digital signage is a great example of how quick changes can be made with minimal financial outlay. This should play a more important role in Covid messaging over time.
Setting the Signage Standard
Allow us to lead you to great signage based on our international research. Whether Covid related or not, it’s vital to approach signage with the care and forethought of any business investment. Our team will advise and guide you through the various options to ensure your signage is world class.
Importantly we can help you with return on investment calculations to support your marketing spend. We will provide warranty and a whole of life business case to keep the bean counters happy.
Talk to Us Today
So get in touch today! From simple posters and laminated options, we can provide important Covid19 signage to ensure your business is ready for action. Importantly we can all do our bit to keep people of all ages and origins – be they customers, travellers or tourists – safe.
+61 8 9274 5151
admin@signsandlines.com
