Finding your Way in Retail
Wayfinding signage helps customers navigate through Perth’s retail environments with confidence and ease. Whether a pedestrian or motorist, wayfinding provides the critical cues, symbols, maps and arrows to help them find their destination. With larger shopping centres and retail precincts covering vast areas, from entry to exit, many visitors will put in a good 5km walk! Take Westfield Booragoon in Perth. The main shopping complex has a floor space of over 72,000 square metres but the entire shopping centre is situated on approximately 300,000 square metres of land. Lakeside Joondalup is even bigger with 96,000 square metres of shopping. That’s 17 football fields!!
We know that walking around a shopping centre is great, but the experience can be frustrating too as the labyrinth of corridors and off-shoots make navigating a challenge. And this is where wayfinding signage becomes invaluable.
Our Wayfinding Signage Service
Complex retail spaces can be confusing. Let us help you strategise, design and create superb wayfinding signage. Our all-in-one offering is based on over 35 years of experience.
For existing retail centres, based on user buying patterns and your retail centre’s environment, we will provide advice that starts with a full signage audit. Our teams are experts at auditing hospitals, shopping centres, car parks and public spaces to identify gaps in existing signage and recommend ideas for improvement.
For new retail environments, we will work with architects, designers, clients and builders to establish best practice wayfinding signage solutions. Working off the plan we conceptualise a hierarchy of wayfinding signs – from pylons, directional signs, suspended signs and other forms of signage – to ensure users can find their way with ease.
From this audit process comes the strategy. Most importantly our wayfinding strategy will be based on years of experience in this field. The team of sign professionals and designers will develop a custom solution to meet the needs of the retail area. For instance, our recommendations will typically include the following permanent sign types:-
- pylons, totems or monoliths;
- directional signs – wall mounted or self standing;
- suspended wayfinding signs – direct to ceiling or on droppers;
- maps;
- lift and door signs;
- information signs – opening hours, rubbish, info, helpdesk, concierge;
- regulatory signage – safety, security, emergency,
- statutory signs – toilets, arrows, carpark, road signs.
Making Wayfinding Signs In House
Once designed, all our signs are made in-house at our Perth factory located in Midvale. The team go into action to fabricate, paint, create graphics and assemble the signage to high quality standards. Importantly, with a wayfinding signage family it is vital that the signage looks and feels identical. As a result our QA checks will ensure consistency. Once finalised our installation teams take to the road to perform the vital site works.
Most projects are handled by our project managers. Therefore we can keep the works on track and make sure we meet all the specific OSHE, safety, inductions and other regulatory requirements.
Helping you Find you Way
Effective wayfinding systems contribute to a sense of well-being, safety, and security. So let us help you find your way with wayfinding signage. And check out our demonstrated experience and more photos from our website.
Our team are just a phone call or email away. We would be happy to offer advice and start the process rolling today.
t: 08 9274 515
e: admin@signsandlines.com
